Following the release of their new single ‘Moral Fibre’, which was recently b-listed on BBC 6 Music and earned plaudits from the likes of, BBC Radio 1, Radio X, NME Radio, DIY, Dork, Gigwise and more, Hull outfit LIFE have now shared a new video to accompany the single.
Fiercely independent as ever the band directed and produced the video themselves with the help of local filmmaker Josh Moore. Speaking about the video, frontman Mez Green says, “Entering the surreal world of Hull artist Anna Bean we chose to reflect on when we lived and dined as the ants that took the sugar mountain from an empire built on Teletubbie colours and 70s shit-disco. Once again re-uniting with our friend behind the lens Josh Moore we present to you a piss-take of a piss-take that’s a little bit tongue and hella-lot of cheek and a ton of pissant. Shot in Hull and shot for fun let Moral Fibre get in in your bones. Respect your community.”
An anthemic and frenetic slice of art-punk laced with sardonic and irreverent lyrics, 'Moral Fibre' is the first single to be taken from the bands highly anticipated new album. Produced by Luke Smith (Foals) and mixed by Claudius Mittendorfer (Parquet Courts), the band hone in on a bigger and more focused sound.
Speaking about the single, Mez goes on to say, "Moral Fibre is a stinging and frenzied shut up and step aside - a tongue in cheek reflection on the music industry, that beige scene, those that pimp poverty from Mummy’s detached house, those that trade in fair-trade cocaine and those that preach behind their keyboard. I’m taking the piss, but I’m deadly serious!"
WORD ORIGIN; noun
Slang: Vulgar. A person or thing of no value or consequence; a despicable person or thing.
LIFE also recently embarked on a sold out two-week European tour as main support for IDLES as well as playing one of three sold-out London shows at the Electric Ballroom. The band are also set to play numerous festivals across the UK & Europe including Liverpool Sound City, The Great Escape, 2000 Trees, Pukkelpop (BE), Best Kept Secret (NL), Pahoda (SK), Rock The People (CZ) and more to be announced.
Described by DIY as “an unhinged depiction of modern-day punk”, LIFE’s anti-establishment outlook and witty, off-centre social commentary underscores everything they do. Very much the antithesis of all things London-centric, the band hail instead from the current City Of Culture, Hull, and tackle the new wave of youth and working class discontent with both savvy and style.
Known for a strong community ethic, clever wordplay and energetic performances, ‘Popular Music’ made it onto BBC Radio 1’s best albums of the year list and gained multiple playlist adds on BBC6 Music. LIFE were also picked by the likes of DIY, Metro, So Young and Fred Perry Subculture as their ‘Ones to Watch’ at the start of last year and Steve Lamacq praised the band for being “...weirdly uncompromising and addictive” when placing lead single In Your Hands in his best of the year list.
'Moral Fibre' is out now via the band's own label 'Afghan Moon' and also sees them partner for the first time with PIAS.
#LIFE #newmusicvide #newsong #newvideo #newmusic #2019music #moralfibre #independent #punk #artpunk #alternative #moderndaypunk #afghanmoon #prescriptionpr #screamsmedia #musicnews #entertainmentnews #pressrelease